The Challenge

After achieving considerable success in the UK, Pinter entered the United States and sought to explore growth opportunities—specifically, determining the size of the potential US market. The team needed to quantify the opportunity in terms of customer base and revenue potential to inform strategy and facilitate discussions with commercial partners.

While Pinter had conducted some initial high-level analysis internally, they desired a more robust, data-driven approach supported by credible external sources. Bridge Advisory Partners was selected for its expertise in the beer and beverage industry, strong track record in market sizing, and deep understanding of the dynamics of the US market.

Our Approach

Bridge Advisory Partners developed a structured yet flexible approach, combining data analysis, customer insights, and validation at every stage to create a reliable picture of market potential.

1. Understanding the Product and the Customer
   We began by immersing ourselves in Pinter’s offering to comprehend the current customer base, purchasing behaviors, and factors that might affect adoption in a new market.

2. Building the Data Foundation
   Using detailed US Census data, we modeled population segments aligning with Pinter’s ideal customer profile. These segments were refined using proxy indicators such as interest in home entertaining to generate a realistic view of the potential customer base.

3. Validating Assumptions
   To ensure our findings mirrored market reality, we compared our model against industry benchmarks, including craft beer and home-brewing statistics. We also explored comparable product categories within the premium home and lifestyle market to validate our sizing.

4. Translating Insight into Opportunity
   By integrating Pinter’s customer segmentation, we estimated purchasing frequency and lifetime value, distinguishing between casual and repeat users. This allowed us to convert the customer universe into a concrete revenue opportunity.

5. Collaboration and Refinement
   Throughout the project, we collaborated closely with Pinter’s leadership, reviewing interim results and refining assumptions to ensure the model reflected their commercial realities and growth ambitions.

“Bridge Advisory Partners are well plugged into the industry we operate in, and that truly helped in developing our understanding of the size of the opportunity in our pursuit to become the market leader in Direct-to-Consumer.”
Ralph Broadbent
Co-Founder | Pinter

The Impact

The project provided Pinter with a clear, data-backed view of its potential growth opportunity in the US, aligned the leadership team on the scale of the opportunity, and outlined the next steps required to achieve it.

Key outcomes included:

• Data-driven insights into the composition of Pinter’s US addressable market size
• Consensus across the leadership team on commercial focus and priorities
• A scalable model to guide future planning and scenario testing

The findings have since been utilized in discussions with commercial partners, helping Pinter articulate the strength of its opportunity and refine its long-term growth narrative.